Remote Product Growth Manager at roHealth

roHealth is on a mission to democratise access to health benefits for everyone in Africa. We do this by aggregating all health benefits from different health maintenance platforms across Africa in one place—starting with Nigeria.

We are leveraging technology and access to diverse HMOs to enable sponsors to provide the best health benefits to their beneficiaries at affordable prices. Consider roHealth the one-stop shop where you can serve a diverse mix of people with different health benefits of their choice without compromising on quality.

We are connecting Africans to healthcare that’s fit for them—exactly how they want it.

Job Description:

This is a critical role for us at roHealth as we are at an early stage of growth. As a Product Growth Manager, you will be responsible for:

• Maximizing customer acquisition, activation, retention and the entire lifecycle of our customers.
• Leading diverse experimentation processes along with data-driven decision-making to drive our products to the next level of scale, impact and profitability.
• Leading a team of content writers, social media managers and creative designers to achieve maximum impact across all brand touchpoints.
• Collaborating with cross-functional teams of engineers, product managers and product designers to optimise the product for a delightful user onboarding experience, infusing growth loops and a seamless user activation process.
• Identifying behaviours that drive value to maximise conversions across the acquisition and activation parts of the funnel.
• Driving measurable impact on the products at roHealth to ensure maximum revenue on each product within every passing year.
• Ultimately positioning roHealth for long-term growth, engagement and monetization across its product lines in a seamless manner.

In the first week, expect to:

• Onboard and integrate into the roHealth team—Meet with the marketing team and other functional teams you will actively work with.
• Meet with the divisions to dive deep into our history, assets, roadmap, and unexplored opportunities that you will be able to lead with.
• Attend and participate in relevant agile rituals such as standups, retros and growth marketing meetings to get acquainted with roHealth’s processes.

In the first month, expect to:

• Work with teams to optimise user experience, SEO, lead generation, and growth hacking for conversions.
• Focus on building out roHealth’s benefits platform and managing the roHealth Business integrations and ensuring the product is up and running and delivering strong results
• Optimise and implement all existing strategies to ensure continuity of created growth marketing campaigns, creating important product growth tweaks where necessary.
• Create, document and launch new strategies that further drive product growth across all relevant metrics.

In the first three months, expect to:

• Drive month-on-month growth for financial and non-financial metrics for roHealth.
• Create a clear dashboard for data to measure growth initiatives, with help from the data team.
• Demonstrate a clear measure of your impact through business results, your relationships, and excellence in execution.
• Drive significant impact on growth.

Requirements

• 4+ years of experience as a Product Growth Manager, Marketing Manager or Growth Manager preferably in a Fintech/SaaS startup environment.
• A track record of driving positive business impact with creative ideas and growth initiatives for digital products.
• Knowledge of growth loops, lifecycle management and product gamification is desirable.
• Experience leading teams, working cross-functionally with product teams and managing relationships with internal and external stakeholders.
• Traceable impact of creating marketing campaigns that drive high market awareness and conversions for new products.
• Experience working in an agency is an added advantage.

How to Apply

To apply for this role, please click this link and follow the prompts.